SEO and PPC Marketing That Drives Traffic and Converts Leads
Rank Higher Organically, Win With Pay Per Click, and Outperform Your Competition Across Google and Social Media
Our SEO and PPC marketing strategies drive traffic, boost visibility, and convert leads across Google, Facebook, Instagram, YouTube, LinkedIn, and more.
Rank Higher Organically, Win With Pay Per Click, and Outperform Your Competition Across Google and Social Media
Our SEO and PPC marketing strategies drive traffic, boost visibility, and convert leads across Google, Facebook, Instagram, YouTube, LinkedIn, and more.
Why SEO and PPC Work Best Together
Some businesses waste thousands of dollars trying to decide between SEO or PPC. The truth is, it’s not SEO vs PPC, it’s SEO and PPC.
You need both strategies working together to dominate the top of Google, show up on social media feeds, and convert cold traffic into booked appointments.
Marketing Masters helps you use SEO and PPC as a unified force to rank faster, get immediate traffic, and build long-term brand visibility.
Why SEO and PPC Work Best Together
Some businesses waste thousands of dollars trying to decide between SEO or PPC. The truth is, it’s not SEO vs PPC, it’s SEO and PPC.
You need both strategies working together to dominate the top of Google, show up on social media feeds, and convert cold traffic into booked appointments.
Marketing Masters helps you use SEO and PPC as a unified force to rank faster, get immediate traffic, and build long-term brand visibility.
Common Problems We Solve With SEO and PPC Marketing
Low website traffic from organic search
High ad spend with no return
No local ranking in Google Maps
Poor landing page conversion rates
Ads not showing to the right people
Weak content with no keywords
Inconsistent or outdated SEO structure
Lack of visibility on mobile search
Wasted clicks on bad keywords
Common Problems We Solve With SEO and PPC Marketing
Low website traffic from organic search
High ad spend with no return
No local ranking in Google Maps
Poor landing page conversion rates
Ads not showing to the right people
Weak content with no keywords
Inconsistent or outdated SEO structure
Lack of visibility on mobile search
Wasted clicks on bad keywords
What’s Included in Our SEO and PPC Services
Complete Google Ads Management
We build and manage all your search, display, retargeting, and YouTube ad campaigns. You only pay for results that bring in qualified leads.
Full SEO Strategy and On-Page Optimization
We optimize every element of your site, from titles and meta descriptions to internal links and site speed. We also create SEO-rich blog content to rank for high-intent keywords.
PPC Across Social Platforms
We run paid ads across Facebook, Instagram, LinkedIn, Snapchat, Twitter, Ex, and YouTube, targeted by audience, location, behavior, and interest.
Competitor & Keyword Research
We track what your competitors are ranking for, and reverse-engineer their strategy with better content, faster offers, and stronger calls to action.
High-Converting Landing Pages
We design and connect conversion-focused landing pages with your CRM, form fills, calendar links, and follow-up automation.
What’s Included in Our SEO and PPC Services
Complete Google Ads Management
We build and manage all your search, display, retargeting, and YouTube ad campaigns. You only pay for results that bring in qualified leads.
Full SEO Strategy and On-Page Optimization
We optimize every element of your site, from titles and meta descriptions to internal links and site speed. We also create SEO-rich blog content to rank for high-intent keywords.
PPC Across Social Platforms
We run paid ads across Facebook, Instagram, LinkedIn, Snapchat, Twitter, Ex, and YouTube, targeted by audience, location, behavior, and interest.
Competitor & Keyword Research
We track what your competitors are ranking for, and reverse-engineer their strategy with better content, faster offers, and stronger calls to action.
High-Converting Landing Pages
We design and connect conversion-focused landing pages with your CRM, form fills, calendar links, and follow-up automation.
Platforms We Manage for SEO and PPC
We build and optimize campaigns on all major digital platforms:
Search Engines & Directories:
Google Search
Google Maps
Bing Search
Yahoo
DuckDuckGo
YouTube (as a search engine and ad platform)
Platforms We Manage for SEO and PPC
We build and optimize campaigns on all major digital platforms:
Search Engines & Directories:
Google Search
Google Maps
Bing Search
Yahoo
DuckDuckGo
YouTube (as a search engine and ad platform)
Pay Per Click Advertising (PPC) Channels:
Google Ads
YouTube Ads
Facebook Ads
Instagram Ads
Snapchat Ads
LinkedIn Ads
Twitter Ads
Ex Ads
Microsoft Ads (formerly Bing)
Programmatic Ad Networks
Display Advertising Networks
Retargeting Platforms (Google, Meta, AdRoll)
Pay Per Click Advertising (PPC) Channels:
Google Ads
YouTube Ads
Facebook Ads
Instagram Ads
Snapchat Ads
LinkedIn Ads
Twitter Ads
Ex Ads
Microsoft Ads (formerly Bing)
Programmatic Ad Networks
Display Advertising Networks
Retargeting Platforms (Google, Meta, AdRoll)
Social & Video Platforms (PPC)
Facebook
Instagram
YouTube
LinkedIn
Snapchat
Twitter
Ex
TikTok (optional add-on)
Social & Video Platforms (PPC)
Facebook
Instagram
YouTube
LinkedIn
Snapchat
Twitter
Ex
TikTok (optional add-on)
SEO and PPC Features Breakdown
What’s Included:
Google Ads Campaign Management
Facebook and Instagram Ad Management
YouTube Video Ads
Keyword Research and Strategy
On-Page SEO Optimization
Landing Page Design and Tracking
Conversion-Focused Copywriting
Google Maps and Local SEO
Social Media PPC Management
CRM Integration with Form and Ad Tracking
SEO and PPC Comparison Table
| Marketing Type | SEO | PPC (Pay Per Click) |
|---|---|---|
| Cost Over Time | Low long-term cost | High short-term cost |
| Speed of Results | 3 to 6 months | Immediate |
| Conversion | High with optimized content | High with optimized funnel |
| Maintenance | Ongoing content + links | Ongoing budget + testing |
| Visibility | Organic search + Google Maps | Ads on Google, Facebook, Instagram |
| Trust Factor | Perceived as more authentic | Perceived as promoted |
SEO and PPC Comparison Table
| Marketing Type | SEO | PPC (Pay Per Click) |
|---|---|---|
| Cost Over Time | Low long-term cost | High short-term cost |
| Speed of Results | 3 to 6 months | Immediate |
| Conversion | High with optimized content | High with optimized funnel |
| Maintenance | Ongoing content + links | Ongoing budget + testing |
| Visibility | Organic search + Google Maps | Ads on Google, Facebook, Instagram |
| Trust Factor | Perceived as more authentic | Perceived as promoted |
Competitor Comparison: Why Marketing Masters Is Better
| Agency | Marketing Masters | Generic SEO Agency | Local PPC Freelancer | National Marketing Firm |
|---|---|---|---|---|
| SEO & PPC Combo Plan | ✅ | ❌ | ❌ | ✅ |
| Google & Facebook Ads | ✅ | ❌ | ✅ | ✅ |
| CRM and Tracking Setup | ✅ | ❌ | ❌ | ⚠ |
| Local Keyword Targeting | ✅ | ⚠ | ✅ | ❌ |
| Done-For-You Workflow Integration | ✅ | ❌ | ❌ | ❌ |
| Review Management Add-On | ✅ | ❌ | ❌ | ❌ |
Competitor Comparison: Why Marketing Masters Is Better
FAQs
What’s the difference between SEO and PPC?
SEO improves your rankings in organic search results by optimizing your content, website structure, and backlinks. PPC puts you at the top of search engines immediately through paid ads.
How much should I spend on PPC?
We typically recommend starting with a test budget between $500 and $2,500 per month, depending on your market, service, and audience. We monitor and optimize every dollar to avoid waste.
Will SEO help me rank in Google Maps?
Yes. Our SEO includes Google Business Profile optimization, local citations, and content that boosts your Maps listing visibility.
Can you track leads and ROI?
Absolutely. We integrate form fills, call tracking, ad clicks, and calendar bookings directly into your CRM or pipeline so you know exactly what’s working.
Do you offer white-label or agency pricing?
Yes. If you’re a coach, consultant, or agency, we offer branded and unbranded options with partner-level pricing. Ask about our wholesale setup.
FAQs
What’s the difference between SEO and PPC?
SEO improves your rankings in organic search results by optimizing your content, website structure, and backlinks. PPC puts you at the top of search engines immediately through paid ads.
How much should I spend on PPC?
We typically recommend starting with a test budget between $500 and $2,500 per month, depending on your market, service, and audience. We monitor and optimize every dollar to avoid waste.
Will SEO help me rank in Google Maps?
Yes. Our SEO includes Google Business Profile optimization, local citations, and content that boosts your Maps listing visibility.
Can you track leads and ROI?
Absolutely. We integrate form fills, call tracking, ad clicks, and calendar bookings directly into your CRM or pipeline so you know exactly what’s working.
Do you offer white-label or agency pricing?
Yes. If you’re a coach, consultant, or agency, we offer branded and unbranded options with partner-level pricing. Ask about our wholesale setup.
